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SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND
ENTREPRENEURSHIP AWARD Netflix, Spotify, and Salesforce are just
the tip of the iceberg for the subscription model. The real
transformation--and the real opportunity--is just beginning ---
Today's consumers prefer the advantages of access over the hassles
of ownership. It's not just internet services like Netflix and
Spotify; even industrial firms like GE and Caterpillar are
reinventing themselves as solutions providers. Whether you sell
software, clothes, insurance, or industrial machines, you need to
master the transition to the subscription model. Adapting to the
subscription economy takes more than just deciding to sell
subscriptions instead of products. You'll have to reinvent your
company from the inside out -- from your accounting to your entire
IT architecture. No matter how large or small your company,
Subscribed gives you a practical, step-by-step framework to rebuild
your business around a customer-centric, recurring revenue model.In
ten years, we'll be subscribing to everything: information
technology, transportation, retail, healthcare, even housing.
Informed by insights straight from the servers of Zuora, the
world's largest subscription finance platform, Subscribed is the
book that explains how this shift really works -- and how business
leaders can prepare and prosper.
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